According to a report by Electronic Enthusiasts (Author: Mo Tingting), after a five-year hiatus, the Bluetooth Asia Conference makes a grand return. From May 22 to 23, 2025, the 2025 Bluetooth Asia Conference was held in Shenzhen. “It has been five years since we held such a grand event, and I sincerely hope that we can hold the Bluetooth Asia Conference every year for many years to come,” said Ken Kolderup, Chief Marketing Officer of the Bluetooth Technology Alliance, at the 2025 Bluetooth Asia Conference press conference.
Image:Ken Kolderup, Chief Marketing Officer of the Bluetooth Technology AllianceEarlier this March, the Bluetooth Technology Alliance (Bluetooth SIG) announced the establishment of Bluetooth Technology (Beijing) Co., Ltd., headquartered in Beijing, with branches in Shanghai and Shenzhen.What roles will the Bluetooth Technology Alliance’s entity in China play, and what innovations can we expect in Bluetooth technology moving forward?
Behind the Return of the Bluetooth Asia Conference to China: A Deeper Localization Strategy
The number of members in the Bluetooth Technology Alliance has reached 41,650, and over the past four to five years, the Asia-Pacific region has gradually become the most densely populated area for member companies.Ken Kolderup specifically mentioned the Chinese market, where there are approximately 6,000 member companies in mainland China, making China the second-largest member country globally. This year, 50% of the world’s Bluetooth ICs are produced in China, and smartphones are the primary platform products supporting Bluetooth functionality, with about 50% of the smartphones sold each year developed by Chinese member companies.
“China’s role in the entire Bluetooth ecosystem is becoming increasingly important and should have a strategic position.” emphasized Kolderup. The Chinese market is becoming increasingly important in the development of Bluetooth technology, which is also the reason for the establishment of Bluetooth Technology (Beijing) Co., Ltd., and signifies that the Bluetooth Technology Alliance now has its own entity in China.Kolderup stated,For the Bluetooth Technology Alliance, we adopt a matrix approach to support the entity in China, meaning that functional departments within the Bluetooth Technology Alliance will have representatives in the entity. For example, within the Bluetooth Technology Alliance, there will be a member support or member representation department, which will have a representative in China, allowing us to provide better support and management for China in terms of language and time zones.In the Chinese market, the entity is granted more autonomy to respond to market dynamics, and they also have a deeper understanding of the demands of the Chinese market and will relay this information back to headquarters, ensuring that the Bluetooth Technology Alliance considers the unique needs of Chinese members in any decision-making process.It is evident that the Chinese market plays an indispensable role in the global evolution of Bluetooth technology.The Bluetooth Technology Alliance plans to establish a Chinese member group in the second half of this year, allowing Chinese member companies to collaborate and work together for future success. Of course, our work includes testing these products and technologies to strive for more use cases; at the same time, we also want member companies to provide feedback to the Bluetooth Technology Alliance regarding the overall market and whether the future outlook meets market demands.
Three Major Technological Innovations Continue, HDT and Other Audio Enhancement Technologies Expected in 2026
The Bluetooth Technology Alliance is committed to creating a more convenient, healthier, and sustainable world, which is reflected in the accelerated application of Bluetooth technology.This year, the shipment of Bluetooth devices is expected to exceed 5 billion units, and the Bluetooth Technology Alliance predicts that this number will reach 8 billion by 2029. This is attributed to the diversity of Bluetooth products and technological innovations. For instance, in wireless connectivity, the demand for wireless audio connections, PC connections, and Find My tags has been steadily increasing. Among them, Find My is an innovative application direction, with shipments expected to reach 80 million this year. This is a relatively early market, but the Bluetooth Technology Alliance expects this market to grow rapidly, and there will be more capabilities to allow devices like mice and headphones to be found through the Find My feature. Additionally, the demand for applications in wearable devices, asset tracking tags, electronic shelf labels, and other fields is also continuously growing, especially for electronic shelf labels, which is an application scenario launched by the Bluetooth Technology Alliance a year ago, and this field is also experiencing rapid growth. The Bluetooth Technology Alliance predicts that by 2029, the shipment of electronic shelf labels will reach 138 million.Kolderup also introduced the progress of the Bluetooth Technology Alliance in technological innovation, including device networking, Auracast™, and precise ranging. In terms of device networking, Bluetooth technology has surpassed point-to-point connections and entered the application of large-scale device networks, for example, smartphones can connect to thousands of devices, and even electronic shelf labels in retail scenarios can connect thousands of such labels.Auracast™ is a technology that the Bluetooth Technology Alliance invested in heavily a few years ago, and it is also a new trademark for next-generation Bluetooth audio sharing, allowing a single transmitter to send audio to countless receivers. For example, at a concert venue, users can experience higher quality sound. Another technology is Bluetooth Channel Sounding, which enhances the experience of distance perception and enables precise positioning. This technology can not only be used for the Find My feature, but also improve the security of digital keys. At the 2025 Bluetooth Asia Conference, Electronic Enthusiasts noted that chip companies like NXP, Nordic, and TaiLing Micro have already launched related products. Additionally, many Bluetooth chip companies, including FuriKun, are accelerating their layout of this technology, and more applications of Channel Sounding technology are expected to be seen after the second half of this year.The Bluetooth Technology Alliance has been exploring technologies to enhance audio experiences, and will soon introduce ultra-low latency HID, high-resolution lossless audio, and high throughput data transmission (HDT) enhancements. It is expected that in 2026, the Bluetooth Technology Alliance will launch HDT, which can enhance transmission speed and reliability, for example, increasing speed from 2 Mbps to 8 Mbps.Kolderup further explained that HDT can be used not only for new facilities but also for existing facilities, such as smartphones, smartwatches, tablets, and in the industrial field for status monitoring or asset tracking, etc. With the HDT technology, the data transmission and download speeds will see significant improvements. In addition, the Bluetooth Technology Alliance also plans to expand the operating frequency band from the traditional 2.4GHz to 5-6GHz. “ Our member companies hope to expand into these new frequency bands, so that in terms of speed, capacity, latency, and accuracy, Bluetooth can ensure smooth operation for the next few decades by expanding into these new bands,” Kolderup stated. It is clear that Bluetooth technology is always innovating, and technologies like Channel Sounding are slowly “evolving” with the investment of chip manufacturers. In the future, Bluetooth technology will expand application boundaries, enhance audio experiences, and improve data transmission efficiency, contributing to intelligence and sustainable development.
Disclaimer：This article is original from Electronic Enthusiasts and must be cited when reproduced. For group communication, please add WeChat elecfans999, for submission, interview requests, please email [email protected].
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