SOC Game Trend Report: Multiple Vendors Entering the Market May Forge the First Year of SOC Mobile Games; SOC is One of the Few Categories on a Growth Trajectory; New Player Guidance and Late-Game Experience Are Current Major Challenges

SOC Game Trend Report: Multiple Vendors Entering the Market May Forge the First Year of SOC Mobile Games; SOC is One of the Few Categories on a Growth Trajectory; New Player Guidance and Late-Game Experience Are Current Major ChallengesAt the beginning of 2024, the launch of “Phantom Beast Palu” marked the transition of SOC games from a “niche frenzy” to a “mainstream trend”. Entering 2025, SOC games are expected to experience explosive growth, with over 20 SOC games set to launch on the Steam platform alone, while mobile SOC games are also in a “battle of the titans”: NetEase’s “Seven Days World”, Tencent’s “Wilderness Origins”, and Fengchi Network’s “Adversity Rebirth” are all scheduled to gradually go live in 2025. SOC may become another highly competitive hot track in the mobile sector.How are SOC games defined, and what are their distinct characteristics? What is the current data performance and market status of SOC games? What challenges and development trends do they face in the future? Point Data has compiled the “SOC Game Development Trend Insights“, interpreting the development direction and current status of SOC category games from a data perspective, unlocking future market opportunities and prospects.We welcome everyone to scan the QR code in the image below to obtain the full report~SOC Game Trend Report: Multiple Vendors Entering the Market May Forge the First Year of SOC Mobile Games; SOC is One of the Few Categories on a Growth Trajectory; New Player Guidance and Late-Game Experience Are Current Major ChallengesThis report will comprehensively sort and analyze the development history and market status of SOC games, further dissecting the current development trends and gameplay pain points of SOC games, helping readers better grasp the future development trends and prospects of SOC games.SOC Game Trend Report: Multiple Vendors Entering the Market May Forge the First Year of SOC Mobile Games; SOC is One of the Few Categories on a Growth Trajectory; New Player Guidance and Late-Game Experience Are Current Major ChallengesHere are some core contents of this report1. SOC Game Market StatusThe Development History of SOC Games: From Niche Frenzy to Mainstream TrendSOC games have been improving year by year in terms of graphics quality, thematic content, and gameplay richness, and basic gameplay elements such as resource gathering, item storage, and home building have formed certain common concepts. Notably, the launch of NetEase’s “Tomorrow is Another Day” in 2018 opened the door to the SOC mobile game market, maintaining high popularity in the following years. However, from both the manufacturer and player perspectives, SOC games at that time still belonged to a niche track frenzy.SOC Game Trend Report: Multiple Vendors Entering the Market May Forge the First Year of SOC Mobile Games; SOC is One of the Few Categories on a Growth Trajectory; New Player Guidance and Late-Game Experience Are Current Major ChallengesAt the beginning of 2024, “Phantom Beast Palu” achieved over 15 million in sales and over 25 million players within just a few days of its launch (debuting on XGP). More importantly, the development cost of “Phantom Beast Palu” compared to its revenue return is a rare example of a “small pivot leveraging a large lever” in recent years. In fact, the overall cost of SOC games has always been low, with most products exhibiting a distinct “indie game” quality. This return rate has begun to attract many manufacturers to SOC games.According to incomplete statistics from Point Data, over 20 SOC games are set to be released on the Steam platform in 2025. On the other hand, mobile SOC games are also beginning to show their potential, including but not limited to NetEase’s “Seven Days World”, Tencent’s “Wilderness Origins”, Fengchi Network’s “Adversity Rebirth”, and Tencent’s “Out of Control Evolution” authorized by Rust, all scheduled to gradually launch in 2025. SOC may become another highly competitive hot track in the mobile sector.SOC is One of the Few Categories on a Growth TrajectorySOC Game Trend Report: Multiple Vendors Entering the Market May Forge the First Year of SOC Mobile Games; SOC is One of the Few Categories on a Growth Trajectory; New Player Guidance and Late-Game Experience Are Current Major ChallengesLooking at the game products under the “Open World Survival Craft” category on Steam, they generally fit the definition of SOC games as outlined in this report. Based on the revenue scale and product quantity distribution of various game types on Steam, it is evident that the second quadrant area, where product quantity and revenue scale are relatively balanced, involves very few product types. The SOC games discussed in this report are precisely situated within this area. This further validates that SOC games are currently experiencing a rapid growth phase on the Steam platform, and this growth trend will significantly impact the mobile gaming sector.2025 May Be the “First Year of SOC Mobile Games”According to Point Data’s observations of the gaming market, it can be inferred that with the global SOC game craze triggered by the early 2024 launch of “Phantom Beast Palu”, mobile game manufacturers represented by Chinese companies are also rapidly entering this track, with the first wave of market validation expected to be released in 2025.SOC Game Trend Report: Multiple Vendors Entering the Market May Forge the First Year of SOC Mobile Games; SOC is One of the Few Categories on a Growth Trajectory; New Player Guidance and Late-Game Experience Are Current Major ChallengesThe mobile adaptation of SOC games faces challenges on one hand with the “single-player online game transformation”, and on the other hand with the “long-term content supply”. The former aims to differentiate player preferences by distinguishing between “PVE servers” and “PVP servers”; feedback from testing several SOC products indicates acceptable results. However, the latter currently lacks effective solutions, with most relying on relatively crude “seasonal settlements” to maintain player activity, which significantly undermines the sense of purpose and achievement in the “Craft” aspect of SOC games. The ability to effectively maintain long-term product activity and revenue volume will also determine whether SOC games can become another major track in the mobile gaming market.2. SOC Game Development Trends and Pain PointsSOC games are not merely a pure gameplay innovation but a catalyst driven by market demand and technological developmentSOC Game Trend Report: Multiple Vendors Entering the Market May Forge the First Year of SOC Mobile Games; SOC is One of the Few Categories on a Growth Trajectory; New Player Guidance and Late-Game Experience Are Current Major ChallengesSOC games are not merely a pure gameplay innovation but a catalyst driven by market demand and technological development. Currently, several major trends have emerged: Diversification of partner functions, Convenience of item storage, Significant simplification of late-game construction, Optimization of basic resource acquisition methods, as well as Multi-platform, mobile adaptation, and large-scale development.SOC Game Trend Report: Multiple Vendors Entering the Market May Forge the First Year of SOC Mobile Games; SOC is One of the Few Categories on a Growth Trajectory; New Player Guidance and Late-Game Experience Are Current Major ChallengesSOC Game Trend Report: Multiple Vendors Entering the Market May Forge the First Year of SOC Mobile Games; SOC is One of the Few Categories on a Growth Trajectory; New Player Guidance and Late-Game Experience Are Current Major ChallengesUnder the premise of SOC games moving towards mobile and service-oriented development, there are still two major pain points that urgently need to be addressed:

  • New player guidance issues, how to balance the game experience driven by “negative feedback” in service-oriented games;
  • Late-game experience issues, where the experience of product-based SOC games often comes from encountering pressure and solving problems, while service-oriented SOC games need to set new goals for late-game experiences.

SOC Game Trend Report: Multiple Vendors Entering the Market May Forge the First Year of SOC Mobile Games; SOC is One of the Few Categories on a Growth Trajectory; New Player Guidance and Late-Game Experience Are Current Major Challenges

For more content, please scan the QR code in the poster above or click read the original text to obtain the full report!

Editor: Leslie Luo

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SOC Game Trend Report: Multiple Vendors Entering the Market May Forge the First Year of SOC Mobile Games; SOC is One of the Few Categories on a Growth Trajectory; New Player Guidance and Late-Game Experience Are Current Major Challenges

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